The Material Mindset 

10 min read


Sustainability and quality

When you hit the sweet spot and define your own style, it is so easy and effortless to create looks for each day. It all clicks when you can wear the same sort of thing day-in-day-out with a few subtle changes. As I always say, keep it simple, that's what I like, so that's what I do. When you find the balance between style and comfort, I suggest roll with it and keep building on the finer elements of a look. 

In September 2015, the General Assembly adopted the 2030 Agenda for Sustainable Development that includes 17 Sustainable Development Goals (SDGs). 

In True Brute Style, I've picked out two of the seventeen SDGs;
Sustainable Cities and Communities - "Cities are hubs for ideas, commerce, culture, science, productivity, social development and much more. At their best, cities have enabled people to advance socially and economically" - United Nations. The more people living in urban areas will mean high demand for the necessities, clothes, food, and resources. This can only mean one thing for the retail sector, more product, much faster.

Responsible Consumption and Production - "Sustainable consumption and production is about promoting resource and energy efficiency, sustainable infrastructure, and providing access to basic services, green and decent jobs and a better quality of life for all" - United Nations

So what does this all mean for our communities...Well, I can be sure to tell you, the Denim, Workwear, Vintage, and heritage style communities have been on the bandwagon since day one. 

This feature of the Journal won't solely be focusing on style and product, I'll outline a few points that a few of my key interests have brought to my attention. Change in consumption and production is needed, and these brands were formed with it already ingrained in their core values. 

I'll be keeping things pretty positive overall, as it's easy to get wrapped up in the negative side of the environmental issues at hand. 

We could kick things off and delve into the ins-and-outs of the global commodity we all know as cotton, although this may call for a future blog post about the beautiful crop itself, yet I think I'll stick to the more style and consumerism side of things on this one.
Keep in mind, cotton has been at the center of many key dates in the past. It's almost crazy to think if it wasn't for cotton, and the incredible communities involved in supplying the fluffy stuff, a lot of products/industries wouldn't be what they are today, namely denim.

Workwear, Vintage Quality & Future Brands

We come from what seems to be a throw-away culture. We see, we try, we click, we buy and then we most likely scrap it. There are many factors that have a large effect on today's fast consumption culture, and social pressure plays a huge roll in this. Fashion trends and the notions of having the latest products has been one of the main drivers of careless consumption. Why not do this with a different mindset and a bit more style. Over the past few years, I've been exposed to both fashion and style from an occupational and interest point of view. I've always preferred the hard-wearing rugged side of things, therefore making it much easier to make conscious investments when buying quality goods (although they may be a bit pricey) This may also have something to do with my own personal style and the brands I like. Mix n match plays a key role in my buying decisions, quality new goods such as The Pike Bros, teamed up with well preserved vintage apparel does the trick for me.

It's not for all, but there's always something to suit everyone when it comes to vintage. I've personally taken to a form of workwear styling, I believe it's ultra sustainable to repurpose goods from a few decades ago and integrate them into a modern setting. My views on post-heritage workwear are second to none, the quality, and versatility of product being produced today from brands such as Rogue Territory, 3Sixteen, and Dawson Denim are of the highest standard. These are the type of brands that will drive style into the future, as they don't need to make a conscious effort to be sustainable. The idea of sustainability has been woven into their core values before the brands were conceived.  

Vintage 1980s workwear jacket

Vintage 1980s workwear jacket

Upcycled Denim Amsterdam

Here's a great example of a brand who has sustainability and style embedded in their core beliefs. Upcycled Denim was born in Amsterdam NL, a place synonymous for its denim culture. The brand is still in their infancy, and they are sure to have an awesome impact on the denim and interior communities. Brands such as Upcycled Denim are true innovators when it comes to the fast-paced consumption of our everyday lives.

Upcycled Denim are able to reach multiple communities that are becoming more aware of material-consciousness. Their first collection is not all about apparel, the living environment is a place that can almost be forgotten when it comes to consumption, everyday items such as pillows, curtains, tablecloths, aprons, oven gloves and more can make a difference when reducing ones carbon footprint (In Style). The Upcycled Denim brand is at the forefront of what is shaping up to be a necessity within an ever-growing market segment. Trends are not what makes this niche brand tick, it's timeless style, a love for denim and having a positive impact on the planet. The brand addresses organic behavior and sustainability from a new perspective. Some would say Upcycled Denim are cleaning up what is already proving to be an industry conscious of what they must do to be green.

Going blue instead of green would be a more fitting saying for this forward-thinking brand.
Upcycled Denim Amsterdam
Upcycled Cotton

Upcycled Cotton

Closing the Gap Between Fashion and Style

What is fashion and style, I guess it's subjective. Each and every one of us has a different perspective on the two. 
What we do know, is that other than climate change and deforestation, we have pollution. The production of "throw away" products is increasing, to make these type of products there is mass pollution taking place.

It may seem a little bias as I'm an advocate of a specific style, although I believe my perspective on the sustainability factors of the clothing industry are aligned with what needs to be done to make a difference.

It is our obligation to reduce our carbon footprint when it comes to buying apparel, interiors and really anything that could possibly be "thrown away" for no reason. I'm not preaching that everyone could go out tomorrow and buy a pair of raw selvedge denim jeans and not wash them for 9 months, as this wouldn't be a viable solution to a global issue. Communities are filled with people who have something in common with one another, the raw cardboardy denim feeling isn't everyone's cup of tea.
It's easier than you think to make tiny changes in your buying routines, especially when it comes to buying less for more.

Close the gap on your own personal consumption and take one step in the right direction, you never know, you may start to feel different.

Anyways, enough about my thoughts, views, and reviews on the planet,

Once again cheers for tuning in, have a goodn

Marcus: THE BRUTE SUPPLY CO